Why Twitch is not popular in INDIA?

Why Twitch is not popular in INDIA?



"Twitch is an American video live streaming platform that offers content in sports and music entertainment categories as well. On Twitch, streamers play their favorite games while providing commentary, and viewers can watch live streams and highlights across the platform.

There are several reasons why Twitch lacks popularity in India:

1. Twitch is not popular in India because it doesn't offer free subscriptions to Indian viewers. In April 2021, the Institute of Strategic Dialogue also reported that Twitch is a platform where far-right extremists run rampant, and clips from them become popular before they are removed. However, viewers can get a free channel subscription on any Partner or Affiliate channel through Prime Gaming, which is bundled with Amazon Prime for INR 1,499 per year.

2. Twitch doesn't offer a free subscription per month to Indian viewers, unlike in most other countries. However, viewers can get a free channel subscription on any Partner or Affiliate channel through Prime Gaming, which is bundled with Amazon Prime for INR 1,499 per year.

3. Twitch's platform requires a stable and fast internet connection for streaming and viewing, which might be lacking in rural areas of India.

4. Twitch mainly operates in English, which would be a barrier for many Indian users who prefer content in their native languages. Other platforms like YouTube and Facebook have a broader range of content creators who cater to regional languages, making them more accessible to Indian audiences.

5. India has its own local live streaming platforms such as Loco and Nimo TV, which cater to the Indian gaming community. These platforms often provide the same content as Twitch but in regional languages and have features tailored to the Indian audience, making them more appealing than Twitch.

6. Twitch hasn't heavily invested in marketing and localizing its platform for the Indian market. This, along with other reasons such as Indian preferences, may have contributed to its lower popularity.


While Twitch is a popular platform globally, it remains limited in India. Thank you for reading; I hope you all like it."

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